The One Club honors automaker for ‘experiential advertising’ excellence
In October 2012, the Toyota Tundra made history when it towed the Endeavour space shuttle and dolly on its final journey to the California Science Center. Besides showcasing the powerful performance of the Tundra, the campaign also showed Toyota’s brand principles in a unique new way. Earlier this month, the Toyota campaign was recognized in the “experiential advertising” category of the One Club Automobile Advertising of the Year Awards.
The awards took place in Detroit in conjunction with the 2014 North American International Auto Show. Awards were given in five categories:
- Print & Outdoor
- Broadcast TV
- Online Video
- Interactive
- Experiential Advertising
Over 500 submissions came in from around the world, with judging by a panel of 50 creative directors and journalists.
The Toyota Tundra campaign (developed with Saatchi & Saatchi LA) marked over 20 years of partnership between Toyota and the California Science Center. You can learn more about the historic achievement at http://www.toyota.com/tundraendeavour/.
At DCH Freehold Toyota, we’re honored by this prestigious award. Congratulations to all of the other nominees—and to see what the new Toyota Tundra can do for you, visit our dealership today.
